Crocodile Rocks to host benefit night for Shriners Children’s in Myrtle Beach

Crocodile Rocks will hold a one-night-only benefit at Broadway at the Beach on Saturday, Sept. 19, with part of the proceeds supporting Shriners Children’s. The event also brings back original performer Marty Richardson as the venue ties its history to a community fundraiser.

Why it matters: - The event turns a popular Myrtle Beach entertainment night into a fundraiser for children who need specialized medical care. - A portion of the evening’s proceeds will support Shriners Children’s, a nonprofit healthcare system that provides care regardless of a family’s ability to pay or insurance status. - The benefit also connects a local business with a long-running charitable mission rooted in pediatric healthcare, research and education.

What happened: - Crocodile Rocks will host a special one-night-only benefit night for Shriners Children’s at Broadway at the Beach in Myrtle Beach, South Carolina. - The event is scheduled for Saturday, Sept. 19, at 7 p.m. - Marty Richardson will return to perform at Crocodile Rocks for the event. - Richardson was one of the six original performers who helped launch the venue in 1995.

The details: - Crocodile Rocks said a portion of the night’s proceeds will go to Shriners Children’s. - The venue said the event is meant to bring the Myrtle Beach community together for entertainment and giving. - Richardson’s career dates to 1976. - Richardson has opened for Joan Jett, Richard Marx, Survivor and Leon Russell. - Crocodile Rocks opened in 1995 and has been part of the Myrtle Beach entertainment scene for more than 30 years. - The venue is known for dueling pianos, live entertainment, audience participation and an energetic atmosphere. - Shriners Children’s opened its first hospital in 1922. - Shriners Children’s focuses on specialized pediatric care, innovative research and education. - The organization works to help children reach their fullest potential and lead healthier lives. - More information is available in the venue's announcement.

Between the lines: - The benefit leans on nostalgia and local identity by bringing back one of the venue’s original performers. - The event also gives Crocodile Rocks a way to pair entertainment with visible community support, which can deepen customer loyalty and local goodwill. - For Shriners Children’s, the night offers both fundraising and public awareness in a high-traffic entertainment setting.

What's next: - Crocodile Rocks will stage the benefit night on Sept. 19 at 7 p.m. - A portion of event spending will be directed to Shriners Children’s after the event. - Richardson’s appearance is billed as a one-night-only return to the Crocodile Rocks piano.

The bottom line: - Crocodile Rocks is using a signature live-music night to raise money for Shriners Children’s while spotlighting a piece of its own history.